This content is part of the Essential Guide: AWS re:Invent 2015: A guide to Amazon's sold-out event

AWS re:Invent 2015 to focus on cloud management, security

Capturing more attention than years past, AWS re:Invent 2015 could see a variety of new tools. Cloud users should keep an eye on the developments and consider adjustments to their services.

Heading off to AWS re:Invent 2015? It's sold out again.

Amazon Web Services (AWS) re:Invent quickly became the most important conference in the emerging cloud computing industry, and news from the event seems to set the tone for the industry.

So, what news should we anticipate this year? Here are four guesses.

First, the focus will be on management. This will include the cloud resource level, such as provisioning storage, as well as management of microservices and APIs.

What needs to improve in this space? To date, we don't have reliable ways to holistically manage the cloud environment. AWS management tools are available to manage resources of all sizes, using abstraction and brokering levels. However, public clouds need to provide native management capabilities, which include managing traditional applications, private clouds and computing resources. The result would be the ability to monitor and manage all resources from the public cloud -- all the way back to the enterprise.

The second focus -- or, should I say, the refocus -- will be on security. Identity and Access Management (IAM) seems to be the trend here, as well as federated security.

Generally speaking, public cloud platforms provide better security -- or, at least, the potential for better security -- than private resources. Clouds don't just lock up systems behind user IDs and passwords; they manage resource identities and, most importantly, proactively monitor usage, looking for patterns that indicate attacks. And then, any anomalies are automatically addressed.

We also could see a new wave of security management improvements out of this event. These improvements could come mainly from within the AWS public cloud and holistically extend to enterprises that are not properly secured.

Third, we might see a focus on skills development at AWS re:Invent 2015. As enterprises move to AWS and other cloud platforms, they can't find the necessary skills inside or outside of the company to tackle the technology. Training and certification are becoming more important. AWS users can count on some announcements that address this issue, perhaps new programs and training companies.

Finally, there will likely be an acknowledgement of the new and rapid growth of the AWS market share. While both Google Cloud Platform and Microsoft Azure are giving AWS a run for its money, AWS continues to gather share. AWS is the clear leader, and announcements at re:Invent 2015 could make this leadership more apparent.

But growth means compromise. We already watched AWS move to more of a hybrid cloud model, or, at least, a move to provide some support for that model. It also provides integration software in some cases, such as its file-sharing product, AWS WorkDocs.

The trend could be toward more flexibility from AWS going forward. Where it once drew lines in the public cloud computing sand, AWS sees advantages in evolving around the needs of the enterprise -- its ultimate market.

Next Steps

Educate yourself in AWS

VMware and AWS in midst of hybrid cloud battle

New cloud trends could alter AWS roadmap

Mix of enterprise IT-focused sessions coming to re:Invent

The ins-and-outs of Google Cloud Platform options

Dig Deeper on AWS case studies and startups