AWS re:Invent 2015: A guide to Amazon's sold-out event

Last updated:October 2015

Editor's note

Since its start in 2012, AWS re:Invent, Amazon Web Services' annual conference, has offered attendees a chance to dive into all things AWS public cloud. The sold-out event features a slew of workshops, hackathons, boot camps and expert Q&A sessions -- all geared toward helping existing customers and the AWS curious gain a better understanding of working in and with Amazon's public cloud services.

As AWS products and services continue to grow and change, so does the solar system of vendors and partners that revolve around it. During the inaugural re:Invent conference, the expo floor housed row upon row of vendors -- spanning categories such as security, monitoring and management, data analytics, storage, application development, partners and integrators and many more. Those numbers have increased each year, which can make it difficult for attendees to keep track of who does what or to map out a course of action while on the show floor for just a few days.

In this AWS re:Invent 2015 guide, we bring you AWS news and developments leading up to, during and after the conference. We also spoke with industry experts, analysts and AWS users to get their take on the AWS market in four key areas: security, monitoring and management, data analytics and application development. We look at how AWS' presence in those areas has grown and how it could evolve in the coming years. We also delve into the need for third-party tools that fill certain gaps or help make enterprise public clouds more seamless and robust.

1Security in AWS

Adopting AWS cloud services changes the landscape of enterprise IT. And while these changes can be beneficial from a computing perspective, IT teams must still consider security in this shift in services. AWS has a long list of security native tools, and end users must acclimate to how to incorporate those tools into their procedures. In addition, AWS takes a shared responsibility role in safeguarding public cloud services so enterprise IT professionals must know how to incorporate traditional security measures into the new IT landscape of public cloud computing.

2Managing AWS resources

The cloud continues to evolve. And with that, enterprises are more willing to put multiple workloads into AWS. But this complicates cloud management, making it even more important for IT teams to closely monitor costs and ensure application performance remains in check. While AWS offers several tools to manage and monitor resources, there is an entire ecosystem of third-party tools to help pick up what native AWS utilities like CloudWatch and the AWS Management Console leave off. This section takes a look at the sometimes tricky task of managing multiple workloads that reside in the AWS cloud as well as other public cloud services. You'll also receive information on development tools to help ensure you build apps right the first time.

3Data analytics in AWS

Enterprises are sinking more money into big data analytics, seeking to mine gold from heaps of information they obtain. AWS offers a variety of tools to help businesses put all the data they collect to use, including data warehousing services and machine learning. AWS customers can combine these analytics tools with other compute-intensive programs to programmatically update software in response to data. And enterprise interest in AWS analytics tools could push the cloud provider to new analytical heights. This section outlines the rise of big data projects as well as some of the most useful features to help enterprises get an edge over their competition.

4Application development

Many enterprises move to the cloud to reap the benefits of running scalable and flexible applications. And AWS has a range of services aimed at helping developers build and deploy apps in its infrastructure. With the development landscape constantly changing and tools evolving at a rapid pace, it can be tough for dev teams to keep up. In addition, containerization and microservices are pushing app development to the next level -- speeding up development cycles and lessening the burden on IT teams. But, while containers are popular, they're not perfect.