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Growing AWS ecosystem takes aim at the enterprise

As more enterprises look to move to AWS, the cloud provider's ecosystem of partners, integrators and tool providers continues to grow.

All cloud service providers need an ecosystem of integrators, consultants and partners. That ecosystem is a vital...

part of their product and service maturity. And Amazon Web Services' rich ecosystem is one of its major strengths.

Amazon Web Services (AWS) has thousands of partners, making it the largest cloud ecosystem in the Infrastructure as a Service industry, according to Andy Jassy in his AWS re:Invent keynote this month. And this was apparent when walking down the aisles in the expo hall -- the number of attendees and AWS partners has tripled, now reaching over 300.

While the AWS ecosystem is composed primarily of startups -- many companies have made significant investments in the past few years, particularly when it comes to services that extend the AWS cloud. Still, some companies that appeared small during the first AWS re:Invent, such as cloud monitoring service Datadog and partner 2nd Watch, are now much larger, more successful firms. And enterprises moving to AWS can be thanked for some of that success.

Enterprises seek security and migration help

The availability of third-party security and migration tools helps many enterprises adopt AWS. Large enterprises that want to move to the cloud often are concerned about security and compliance. And while most understand that AWS can meet compliance regulations, security is a shared responsibility, which means enterprise IT must do its part to secure the environment. In addition, enterprises struggling to hire experienced staff to work on cloud environments turn to third-party migration tools for help.

Security vendors -- ranging from companies like Dome9, which creates firewall and identity management tools, to evident.io, which provides Security Monitoring as a Service, to GreenSQL, which tracks database activities for anomalies on how data is consumed -- were found around every corner of the AWS re:Invent floor. The conference also showcased an impressive number of AWS partners, integrators and consultants who can help enterprises throughout the entire migration process. Integrators and consultants work hand-in-hand with enterprise IT to move them to the cloud. Solutions partners such as Bracket Computing, CloudVelox and Ravello Systems develop layers and tools that translate on-premises environments to AWS. 

While third-party tools are necessary to give enterprises support throughout the migration process, it's ultimately on the enterprise to take what it has learned and manage the cloud themselves.

About the author:
Ofir Nachmani is a business technology advisor, blogger and lecturer. Ofir's extensive experience in the world of business technology has made his critically acclaimed blog, IamOnDemand.com, the go-to guide for modern technology startups and developers in the world of cloud computing. Today he advises organizations, leading them through new IT market modifications, while building and executing a modern go-to-market strategy.

This was last published in November 2014

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Ofir is spot on, particularly with respect to the need for new tools to manage applications once moved into the cloud. Given you no longer control the underlying components, trying to monitor and control performance with conventional tools simply does not apply. You have to switch to something actionable, for instance, platform performance management where you index the platform performance and constantly prune your "farm" dropping low performers and adding new "verified" high performers. PPM let's you pierce the veil of the cloud and maintain maximum performance levels even though you are not in control of the underlying hardware and network.
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